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Incase your boss still needs some convincing, here are 8 stats how video will help your business:

 

1) 92% of mobile video consumers share videos with others

2) Enjoyment of video ads increases purchase intent by 97% and brand association by 139%

3) Video in an email results in 200-300% increasein click-through rates

4) 80% of users recall a video ad they viewed inthe past 30 days

5)  Facebook video advertising roughly costs 1 cents a view. $1,000 towards a facebook ad will get you 100,000 views. 

6)  80% of viewers watch videos without audio, therefore it’s important the story can be toldstrictly through compelling visuals & text.  

7)  76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business.

8)  4X as many consumers would prefer to watch a video about a product than to read about it


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